Emma founded her first company when she was 24 years old.
In 2008, Emma founded Independent Talent Brand Worldwide, a talent management and entertainment marketing agency. Emma was the CEO of ITB until marketing and PR agency Rogers & Cowan acquired the company in 2018 for an undisclosed amount.
Source: , , , to Kris Jenner, after they’d gotten to know one another at fashion shows. Jenner suggested she work with her daughter Khloé Kardashian.
Emma and Khloé launched Good American in 2016 with jeans in sizes 00 to 24. The company says it generated $1 million in sales the first day. Over the years, Good American expanded to non-denim apparel, swimwear, shoes, and activewear. The brand now carries up to size 32.
As CEO of Good American, Emma runs the business side while Khloé handles design and marketing. Jens is an investor in the company.
Source: , , : satin-lined hoodie brand Kin, reusable breast milk bag Junobie, and natural cosmetics brand Range Beauty.
Emma also appeared on season 14 and will return for season 15, according to a representative.
“I didn’t want to be just another Instagram activist, or a fashion brand only talking about token ‘diversity’; I wanted to act,” Emma told the Financial Times about her experience in the US. “I realized the difference in narrative: compared to the UK at least, it’s much harder to be a Black woman CEO in the States, and the opportunities just aren’t the same. I wanted to change that.”
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